Simple, safe and successful treatment

At Ethicare Dental, we have built a strong reputation in the field of teeth whitening. Not only do we successfully carry out teeth whitening for residents of Putney and Wandsworth, but our reputation is such that patients come to us for teeth whitening from all across London.

Teeth whitening techniques are perfectly safe when carried out by a dental professional, and there are no long-term side effects. The alternatives to whitening, such as veneers and crowns, are far more destructive and should only be considered if whitening alone could not achieve the same aesthetic result.

Teeth whitening is a great way of getting fantastic looking results with no damage to tooth structure. Both home and in-surgery techniques are employed at the practice. We have run courses to teach hygienists how to carry out whitening and show them the various techniques involved.

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Teeth Whitening Tray
Home teeth whitening kit

Professional home treatment

At Ethicare Dental, we provide professional home whitening. This involves taking moulds of your teeth and constructing custom fitting teeth whitening trays to enable you to undergo treatment in comfort. We also employ the use of ‘superseal trays’. These are the ultimate in custom fitted trays, keeping saliva out and the gel enclosed around the teeth. This produces a more even teeth whitening result and can extend the productivity of the gel, giving you more value for money.

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Teeth whitening consultation

What does whitening treatment involve?

At your initial appointment, we discuss the treatment in detail, focusing on your ideal results and how white you would like your teeth to become. We take digital images of your teeth, which are used both to create your custom whitening trays and to compare with your whitened smile at the end of your treatment.

We show you how to use your whitening gel and fit the trays into your mouth effectively. The type of gel used depends whether you will be whitening your teeth overnight, or wearing the trays for a short time in the day, whichever suits your lifestyle best. We are happy to guide and advise you.

After 2-3 weeks, your home treatment is complete. We check your results are exactly as you hoped for and leave you to enjoy your new brighter and healthier looking smile.

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Frequently Asked Questions

  • No, the whitening products purchased or used at Ethicare Dental are near enough pH Neutral and so there is no long term damage to the enamel. Some other products purchased in chemists or online are acidic and these can cause acid erosion if used long term.

  • ONLY registered dental professionals are legally allowed to carry out professional teeth whitening. Patient selection is important, which is why we carry out a free consultation prior to any whitening. If you have not had a check up in the last 6 months we would need to carry this out, as well as possibly taking bitewing x-rays as you will not be a suitable candidate for whitening if you have decay or loose fillings until they are made healthy.

    If the teeth are covered with staining or tartar, the gums are inflamed or you are suffering from active gum disease, this will need to be treated first prior to whitening. Teeth with existing fillings or crowns will not whiten so you may not be a suitable candidate. A non-dentist will not be able to examine any of these things and whitening clinics in shopping centres are not set up to carry out any of these pre whitening procedures… and they are illegal.

    At Ethicare Dental we believe in carrying out teeth whitening in a safe and ethical way.

  • Teeth whitening is not permanent, and the results depend on each individual case. Most tooth whitening gel manufacturers suggest a top up one night every two months to get back to the whitening results following the original two weeks of whitening. The length of time that your whitening lasts will also depend on how frequently you use products which cause staining, such as tea, coffee, red wine and tobacco. In general, you can expect results from one course of treatment to last anywhere from a few months to three years.

  • This depends on the individual, but most people will suffer some degree of sensitivity with tooth whitening treatment. The reason sensitivity occurs is that a reversible inflammatory reaction is set up within the tooth.

    Thankfully, at Ethicare Dental we are experts in dealing with sensitivity. Home whitening produces lower grade sensitivity, but the sensitivity can still be reduced by constructing super sealed trays and by applying de-sensitisers prior and during the home whitening. The sensitivity is temporary, and will fade once treatment is complete.

  • Home whitening has been used with great success since the 1980s and is generally accepted as the gold standard in whitening. Home whitening will produce a longer lasting result than in surgery whitening. Patients can carry on whitening at their discretion and will always have a way of topping up the whitening effects at a later date. Home whitening is usually carried out over a two week period, though some forms of discolouration may benefit from extended periods of treatment.

  • Dental restorations such as fillings or crowns will not whiten, so you should be aware that you may need them to be replaced following tooth whitening so that there is not a colour discrepancy in your smile.

  • Most patients will get whiter teeth following home whitening but it is difficult to guarantee or predict the exact outcome. Only tooth structure covered with enamel will whiten, so if the enamel has been lost for any reason this part of the tooth is unlikely to whiten and more likely to feel sensitive after tooth whitening.

    Teeth which have been severely worn down though grinding or acid erosion may not whiten particularly well. If you have white fillings at the front of your mouth or crowns, these will not whiten and so may need to be changed following whitening. Teeth which have suffered tetracycline staining may require longer periods of home whitening as would teeth with grey/brown discolouration. Most patients will gain some brightening effect as a result of carrying out whitening but results differ from patient to patient.

  • If you have Invisalign treatment or orthodontic treatment with braces at Ethicare Dental, we will provide you with one week’s worth of home whitening gel completely free of charge.

Our treatments may be covered by your insurance provider

Putney Bridge

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Our beautiful new practice is located at:
250 Upper Richmond Road, Putney, London, SW15 6TG

Areas we serve: Putney, Wandsworth and surrounding areas

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Opening times

Monday08:45 – 18:00
Tuesday08:45 – 21:00
Wednesday08:45 – 18:00
Thursday08:45 – 18:00
Friday08:15 – 17:00
Saturday09:00 – 14:30

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